To make Vitagen Collagen Less Sugar a part of the women's daily beauty routine.
When it comes to beauty routines we all know women can spend hours and the husband/boyfriend have no choice but to deal with it. But no more. No more seeing your girlfriend with a scary face mask in the middle of the night. No more waiting an hour for your wife to turn off the lights. No more `just another 5 minutes, honey` turning to another 40 minutes.
With Vitagen Collagen Less Sugar all you need is just 5 seconds to get that perfect glow. It’s not a miracle, it’s science. But in a way, it’s also a miracle.
The first ever beauty tutorial that men will watch it and love it, and will strongly advise their partners to watch it too.
Campaign Kick Off
We created our very own social media influencer @Michelle. Michelle creates two videos on her social media, of her trying new and fast beauty hacks. She tries her best to complete the beauty hacks in 5 seconds, but when all that fails she introduces VITAGEN Collagen Less Sugar as the #5secbeautyroutine which she knows will work for sure.
Following Michelle’s videos, we engaged real influencers and got them post their #5secbeautyroutine videos.
Through the influencers we also asked people to participate the challenge and show us if they can complete their beauty routine in 5 seconds. The beauty challenge went viral and people submitted their challenge videos on Instagram.
We also re-purposed our videos by turning them into funny gifs and memes.
