To make Vitagen Collagen Less Sugar a part of the women's daily beauty routine.
When it comes to beauty routines we all know women can spend hours and the husband/boyfriend have no choice but to deal with it. But no more. No more seeing your girlfriend with a scary face mask in the middle of the night. No more waiting an hour for your wife to turn off the lights. No more `just another 5 minutes, honey` turning to another 40 minutes
With Vitagen Collagen Less Sugar all you need is just 5 seconds to get that perfect glow. It’s not a miracle, it’s science.  But in a way, it’s also a miracle.
The first ever beauty tutorial that men will watch it and love it, and will strongly advise their partners to watch it too.​​​​​​​
Campaign Kick Off
We created our very own social media influencer @Michelle. Michelle creates two videos on her social media, of her trying new and fast beauty hacks. She tries her best to complete the beauty hacks in 5 seconds, but when all that fails she introduces VITAGEN Collagen Less Sugar as the #5secbeautyroutine which she knows will work for sure.
Following Michelle’s videos, we engaged real influencers and got them post their #5secbeautyroutine videos.
Through the influencers we also asked people to participate the challenge and show us if they can complete their    beauty routine in 5 seconds. The beauty challenge went viral and people submitted their challenge videos on Instagram.
We also re-purposed our videos by turning them into funny gifs and memes.
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