![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/f9e27437-d585-4b08-85b7-e80f04f34656_rw_1920.png?h=3eff78d9d001fe6f20075e0419d3f9fa)
#freethenipple to #savethenipple
The Italian Breast Cancer Association collaborated with 8 breast cancer survivors and shared their stories to inspire others.
To do that, they hijacked the Free The Nipple conversation, a global movement against social media censorship of female nipples, and turned it into a platform where they deliver their message on breast cancer.
All with a simple hashtag campaign: #freethenipple to #savethenipple
![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/6c29f105-2958-4041-8840-5324ed1502b9_rw_3840.jpg?h=5144711b3bc52dad4879991fa6675aa7)