#freethenipple to #savethenipple
The Italian Breast Cancer Association collaborated with 8 breast cancer survivors and shared their stories to inspire others.
To do that, they hijacked the Free The Nipple conversation, a global movement against social media censorship of female nipples, and turned it into a platform where they deliver their message on breast cancer. 
All with a simple hashtag campaign: #freethenipple to #savethenipple

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