The Ultimate Stopover is a global event that happens every year to celebrate the past year’s achievements and embrace the new with Shell Rimula. This year the chosen city was Tokyo, where ancient traditions and modern inventions meet.
IDEA
Dekotora trucks are a modern symbol of Japan – trucks that are extravagantly decorated by the truckers with bright colours, neon lights and stainless steel parts to make a statement on the road. It is a symbol of their pride and joy. So for the USO this year, we created a visual that was colourful and vibrant merging the concept of culture and technology beautifully.
This visual was sent to all the markets and translated in local languages.
