THE IDEA
The Daily Times, Pakistan’s leading newspaper, launched a movement called Free my Voice. It urged people to fight for the fundamental right of journalists by making them experience the frustration of being robbed of their right to freely express themselves.
THE EXECUTION
On the 17th of April 2016, a provocative article about the Blasphemy Law was anonymously published on the Daily Times website. Its purpose was to stir the conversation by getting people to comment on the issue. Using the most common medium of self-expression today, people who commented on the article’s comment box experienced how it felt to lose the right to free speech. Each time a person tried to post a comment, an intelligent program analysed it and changed key words to completely alter the meaning of the sentiment.
AWARDS
CANNES 2016: BRONZE PR - MEDIA & PUBLICATIONS
