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The Energy Market Authority opens the Electricity Market.
What does that mean? To explain exactly that we did a campaign to introduce the new news to everyone. The message being very simple, 'Now you can buy electricity from a provider of your choice'. So we thought who better than the appliances to let the world know.
Let's hear what they have to say.
![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/40dbcbf3-c9c2-4b8a-8b6d-87cf6109d04e_rw_3840.jpg?h=9583ea1eb254a4f3d5992b0de7ea29ed)
![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/e7b69bbd-38b6-40cf-9d5c-1cfc38aa80c7_rw_3840.jpg?h=57046002996f7cb63a7efff33693e152)
We also did a print campaign giving voice to the appliances which was released islandwide. The same visual was adapted across different mediums to reach different target audiences.
![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/36aa7bdc-fe54-486b-bd8a-2520a7369ed7_rw_1920.jpg?h=2275667581f26264e7388c60cd96d257)
![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/ea4c214a-88e9-4b14-984b-82ab6b20d8d3_rw_1920.jpg?h=eab7453daf4d9b19419f7204e3a8e307)
On social, we created mini appliance characters that would serve as reminders to the people.
![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/e563c7ec-8ec1-424e-939b-c162a36e6af0_rw_600.gif?h=0aae94d935259c82c7a27a945f0b5d9b)
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![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/01164b9b-8d51-4995-afa4-1e44c60796a7_rw_600.gif?h=59931158ba188c437431a308f67f771c)
![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/cb65ac3b-3bcf-4f2d-a4dd-3b9a0b1afe49_rw_600.gif?h=2cb20b8eca46859058814a9e734b5641)
A brochure with all the detailed information about how you can switch to a retailer was designed. 6 million copies were printed and it was distributed to every household in Singapore.
![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/b92c12e3-243b-4c85-846f-41eb60fc2112_rw_1920.jpg?h=835efe62c40510e330ce40c6a389ebf7)
![](https://cdn.myportfolio.com/af418fcfe8b0b4a98ca5e44464832863/d908bf90-471f-4997-b0c4-25cd15ad2d91_rw_3840.jpg?h=c6851bead8fc0843ad1b13f34ff855eb)