The Energy Market Authority opens the Electricity Market.
What does that mean? To explain exactly that we did a campaign to introduce the new news to everyone. The message being very simple, 'Now you can buy electricity from a provider of your choice'. So we thought who better than the appliances to let the world know. 
Let's hear what they have to say.
We also did a print campaign giving voice to the appliances which was released islandwide. The same visual was adapted across different mediums to reach different target audiences.
On social, we created mini appliance characters that would serve as reminders to the people.
A brochure with all the detailed information about how you can switch to a retailer was designed. 6 million copies were printed and it was distributed to every household in Singapore.

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