OPPO wanted to launch a new phone 'Canvas' as the recognised premium and design-centric series, to enable them to compete with leading premium brands. This was a huge brand image shift for them and a challenge they were ready to accept. This was a simple phone with few but powerful features. And we realised that's exactly what we wanted to achieve in our design. Simple, elegant but powerful.
We used powerful eye catching imagery with simple lines and typography to elevate the product and brand image.
IDEA
'Elegance in Simplicity'
This is conceptual work for a pitch and was not produced commercially.
